Monday, March 26, 2007

The Google Phone is Not a Phone. It is a Location Aware Browser for Mobiles

And it is going to be used in the iPhone.

"Google appears to be building software for Web search on cell phones and location-finding services to work with Apple Inc.'s iPhone and other cell phones." - Piper Jaffray analyst Gene Munster.

This is starting to get interesting...

If you have been following my speculations about the Apple and Google collaboration, you know that I have claimed that geo-browsing is the secret sauce that brings it all together.

The idea of browsing and searching geolocated or geotagged information using a GPS-enabled mobile phone is what Google have been planning to implement all along. Throw in well targeted localized ads that take into account your position and all the data that Google has gathered about you and you will see an ad revenue explosion for Google. It is a whole new field of advertising, with tons of ad money just waiting to be mined all over the globe.

Now, Computerworld is running a well written article about the same thing

They are connecting the same dots together as I did earlier. Andy Rubin and his secretive company Android is the key to understanding what Google has been working on. And it is location-aware mobile phone software. Not a Google phone.

Allowing users to add geolocated information using the phone is a natural extension of the idea. You would be able to post information at a location, hanging in the air, ready to be browsed by people passing by.

This is revolutionary software and a revolutionary application. "Geo-browsing", "Blogging the Globe", whatever you want to call it, is going to change the way we look at the world and the way we organize information. And it is going to generate huge profits for Google.

Now we know why Steve Jobs called the iPhone a "magical" device that will "Change the world" when it ships in June.

Now we know why the Apple logo at the MacWorld keynote presentation looked like the Apple Logo was floating in space, the sun about to go up behind it.

Some previous posts on the topic:

Apple and Google to Blog the Globe?
The Location Aware iPhone
Google and Apple in Your TV?

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