Geobrowsing is Green. As an Apple.

Finally! Since I started this blog and started writing about the possibilities of a GPS-enabled iPhone, I have been patiently waiting for something big to happen. With "big" I mean an approach that is standardized or has enough support from a big player that it enables an explosive growth in the sharing and browsing of geolocated information. With the iPhone compass a very firm rumor and the exciting augmented reality applications this promises to deliver apparently becoming a reality with the new iPhone, I feel remarkably invigorated. With a new spring in my step I entered out into the forest nearby my home for a walk, and I was again inspired and excited by the possible applications of this kind of technology. Not only in the sense that we will get an even cooler gadget to play around with. As the earth is covered with layers of user-generated information, I think we will get a new chance to blow life into a stagnating interest among our children for the natural world and the great outdoors as well as history and other seemingly less exciting subjects in our fast-paced world.

This is sorely needed. If new generations care less and less about these things, there will no-one left to protest when large corporations continue to ravage what is left of the world. No-one who cares when parts of the ecosystem collapses. No-one to mourn the loss of our living seas when the sum of the concentrating bio-accumulative toxins finally overwhelm life in the oceans, turning them into the perfect dumping ground for all waste.

Fish? We already can't eat most of the species of fat fish without ingesting PCB, mercury and dioxins at dangerous levels.

Thank you Monsanto.

There is no good way of getting rid of these toxins and we continue to increase the output of some of them such as mercury. The increased use of coal-fueled power plants ensure far more children will suffer developmental damages from the ever increasing mercury levels. The light-bulb glows with an eery light.

Is it all worth it? Is there anyone that really cares? As long as we have entertainment in the form of mind-numbing TV-shows, there will be very little protest as the last of the giant mammals in the seas succumb. Our homes will be aglow with the flickering lights from TV-screens and computer screens.

But when we can have a tool for information sharing and social interaction like the iPhone or other devices that brings computing out into the real world, when there is a possibility for citizen-journalism providing local and global geolocated news, free from influence from corporate giants and political interests, we will have the power to turn the tide.

If we want to.

Reporting from war zones will not be filtered through large news organizations with vested interests. You will hear about and be able to react to the slaughter of women and children in wars run by your own government. Truth and integrity will have a chance to make a difference. And I really think this is what we want.

I have joined a new website were some of my posts will appear in the future, it is centered around this notion, to be an alternative to corporately run media. I hope you will join me there.

I also hope the lights from our cities will continue to be reflected in the surface of a living sea, and that this sea that connects all continents, can continue to be a source of nourishing food and that its globe-encompassing electronic cousin, the internet, can help us along the way by nourishing our minds and sharing our most noble ideals.

I think there are a few parallel revolutions that can help us along: the green revolution, solar power, a revolution in health, and last but not least, a revolution in truth and integrity.

Thanks..

The Google Phone is Not a Phone. It is a Location Aware Browser for Mobiles

And it is going to be used in the iPhone.

"Google appears to be building software for Web search on cell phones and location-finding services to work with Apple Inc.'s iPhone and other cell phones." - Piper Jaffray analyst Gene Munster.

This is starting to get interesting...

If you have been following my speculations about the Apple and Google collaboration, you know that I have claimed that geo-browsing is the secret sauce that brings it all together.

The idea of browsing and searching geolocated or geotagged information using a GPS-enabled mobile phone is what Google have been planning to implement all along. Throw in well targeted localized ads that take into account your position and all the data that Google has gathered about you and you will see an ad revenue explosion for Google. It is a whole new field of advertising, with tons of ad money just waiting to be mined all over the globe.

Now, Computerworld is running a well written article about the same thing

They are connecting the same dots together as I did earlier. Andy Rubin and his secretive company Android is the key to understanding what Google has been working on. And it is location-aware mobile phone software. Not a Google phone.

Allowing users to add geolocated information using the phone is a natural extension of the idea. You would be able to post information at a location, hanging in the air, ready to be browsed by people passing by.

This is revolutionary software and a revolutionary application. "Geo-browsing", "Blogging the Globe", whatever you want to call it, is going to change the way we look at the world and the way we organize information. And it is going to generate huge profits for Google.

Now we know why Steve Jobs called the iPhone a "magical" device that will "Change the world" when it ships in June.

Now we know why the Apple logo at the MacWorld keynote presentation looked like the Apple Logo was floating in space, the sun about to go up behind it.

Some previous posts on the topic:

Apple and Google to Blog the Globe?
The Location Aware iPhone
Google and Apple in Your TV?

Pulling Answers from Thin Air

Life is too short. There are far too many interesting things on this Earth. But unless there is a breakthrough in anti-aging science, the accumulated knowledge stored in my brain will soon disappear without a trace. The trace minerals of my body will be pushing up the daisies. They, in turn, will also die, dry up and wither away. I will be a wisp of dust, blowing in the wind.

A depressing thought? Not really. And it doesn't stop me from wanting to learn more. I even want to cram more information into the old lemon than what I am currently able to do.

For instance, I like to travel and I want to learn things about the region I am travelling through. The information should be right there, where I am, when I want it. Stored at that very spot, easily accessible. I should also be able to add information easily.

GPS-enabled mobile phones or smart-phones could be used for automatically browsing the information simply by passing by a location. If your preferences match the contents of the information and the rating is high enough, you will be alerted. If a lot of people easily could add information using their mobile phones, the amount of information would grow quickly.

And why not pose questions?

- That's a strange looking flower!

I reach for my camera phone, take a snapshot of the flower and send the image away along with some questions.

A minute later I get the answer:

"That's a daisy that looks a little unususal because the petals have started to close. It normally doesn't grow in this region, so it is an interesting find. The plants of this family are distinguished by having composite flowerheads consisting of numerous disk florets, ray florets, or both; they include many weeds (dandelions, thistles, ragworts) and garden flowers (asters, chrysanthemums, dahlias, marigolds). The origin of the name is Old English "dæges ēage" [day's eye]. Why "Days Eye" you may ask? Because the flower opens in the morning and closes at night.

Thanks for submitting this info. Our distribution database is now updated."

Is this an answer from a dedicated team of experts? Or is it a fully automated system using image recognition? Maybe it is based on a service similar to Yahoo Answers or the retired Google Answers - a collaborative network of ordinary people volunteering information in areas they have expertise, in this case augmented in such a way that questions can be posed to the thin air, hanging there, waiting for a comment or an answer, perhaps from someone who live in the region or whisked away to someone who has registered as an expert or caretaker of that area? You could have localized discussions, notices, instructions, regulations appear when you get close enough, or when you enter a designated area.

- Wake up! Stop dreaming. Image recognition will never be able to handle all the information we would like to throw at it. And Google would never bother with implementing something like this.

No? If you have a look at what the good people at Neven Vision have been working on, it becomes apparent that image analysis actually have come a long way and may very well be able to handle much of this. They are developing face and object recognition software, and if you look at some of their patents, you will see that they already have patents that covers exactly these kinds of applications where you use a mobile phone to capture an image that is sent to a server which looks up information about what was captured.

- Sure, some company has patented this idea. What is the big deal?

I forgot to mention that Google has acquired Neven Vision.

It boggles the mind when you think about the possibilities that exists for Google, using this kind of technology.

- Alright. I'll admit it boggled my mind. But what about this object lookup and identification system you are talking about?

Why not put it all together in an hierarchy? Feed the image to an automated image recognition system, and if that fails, the query goes to the collaborative network of experts à la Google Answers. No reply there? Well, then it goes on to a team of highly qualified experts.

Now, finally, these experts can sit back and relax in their office. They will be connected to millions of field assistants that collect field data for them. New species of flora and fauna might even be discovered while they sit and munch away at a pizza.

If everyone leaves a trail of information wherever they go, if your blog is geo-located, your pictures and movies geo-tagged, if you can share and recieve information about the place you live – this becomes a way of learning about your environment, your history, your country and the natural world. It may even help people rediscover the green stuff that surrounds our cities. (I think it is called nature).

"Power. Sex. Violence. Shiny cars. Jerry Springer."

There may be a danger in the urbanization and in the preoccupation of popular culture with subjects that are devoid of real values besides shock value and simple titillation. The desire to learn about and understand the natural world we live in is being replaced by a desire to fulfill simple urges, to get quick emotional fixes, regardless of consequences. Power. Sex. Violence. Shiny cars. Jerry Springer.

In the long run, nature; the great outdoors, is going to be devalued. We will not form any emotional attachments to it, it will not be an important part of our lives.

If you are able to experience a sense of wonder or awe when you stand in the middle of a national park – when you realize the interconnectedness of all things around you; the connections and dependencies, both local and through time, that has shaped this – then you also realize how fragile it is. If we no longer value these things and protect them, they will soon be gone forever.


Maybe we are willing to replace the rainforests of the world with palm oil plantations in order get palm oil for our potato chips, but we should at least be aware of that this is what is happening. How are we going to find out that indigenous people, like the Penans on Borneo, are being squeezed out of existence by the commercial interests we are generating ourselves by sitting in front of the TV, munching away at a bag of potato chips?

Perhaps it is time to rediscover the world we share, to bring the social networking sites out from the Internet and into the real world and put some tools for learning and discovery into the hands of our children?

What if the Penans had the very same tools? The next time your child fires up Google Earth, a connection between two very different worlds may be made, and the words of the Penan Chief Along Sega

"But we are dying.... Of this we can be sure."

would reach someone who cares.

Google and Apple in Your TV?

Blog the Globe – A Fringe Interest?

- How many really want a system for sharing information stored at geographic locations and a way of browsing this info using location-aware mobile phones? This cannot generate a lot of profit. Isn't it more likely that Googles recent investments in internet bandwidth points to future online film, TV and video distribution? The really big bucks must be in TV advertising and well targeted TV Ads.

Well, Google is definitely going in that direction (Google CEO wants $74 billion TV ad market), but they have also stated their interest in expanding their advertising into mobiles. Why? There is a lot of mobile phones out there and it is a technology that is very personal. Mobile phones go where their users go and it is very natural for a mobile phone to have personal location-based services.

"Users would be able to post information at a location, hanging in the air, ready to be browsed by people passing by."

It is a perfect match for Google to implement a system for "geobrowsing" with intermixed targeted ad content. All they need to do is put Google Earth or Google map in location-aware phones, toss in some useful georeferenced data they already have, add possibilities for rating, personalization and categorization and enable users to supply georeferenced information directly from the phone. Users would be able to post information at a location, hanging in the air, ready to be browsed by people passing by. The users preferences combined with rating information and other techniques will make sure mostly useful information pops up, along with well targeted ads.

Are Google contemplating doing this? Hard to say, but they are certainly going into mobile advertising and location-based services. There is very rudimentary support for sharing KML files with friends by saving the KML file and mailing it to someone for viewing in Google Earth. You can also use a small subset of KML for sharing favorite locations by uploading the KML file to a website and then either view it in Google Maps or Google Maps for Mobile. You can share information by publishing layers for others to download or post placemarks in Google Earth Community. That's pretty good, but it is all a very manual process. Automate and streamline posting and browsing to make it more user-friendly and add rating and categorization - and Bob's your uncle.

And I cannot see how Google are going to pass on this opportunity. They have already forged ahead in this territory and made Google Earth and Google maps into runaway hits, but Google has not yet seen any massive revenue streams from these areas. That must change.

Something of this sort will eventually have to emerge from the company’s advanced research arm, Google Labs. They already need to implement better techniques for filtering out junk and presenting mostly useful or high quality information in Google Earth. The solution to that problem can be used to tune a mobile location-based service of this sort to the users needs.

- Most people want location-awareness and maps in their phone but they will be hesitant about the idea of location-based ads!

"...this is a whole new field of advertising"

But it is not so much about what we as users think we want. It's about what Google wants - ad revenue. And sure, there is going to be a lot of that in combination with online film, TV and video distribution, but this is a whole new field of advertising that is waiting to be mined by someone and if you are the only one mining it, it is going to be rich vein of gold you can keep for yourself.

Imagine a small business owner in somewhere in USA. A restaurant perhaps. Will he spend his hard earned dollars on internet ads? No. Will he spend a few bucks on ads that target possible customers as they drive by his restaurant? Yes, especially if they are well targeted ads, that match the interests and eating habits of these possible customers.

There are millions small business owners like this all over the globe. Billions of ad dollars out there for Google or someone else to to collect. The technology needed to implement it is already here.

So, will anyone agree to having geolocated ads pop up in this fashion? Yes, if it is not too disruptive and if it is part of a free mobile phone service or if it comes with free maps, a large directory of free points of interest and free turn-by-turn directions.

It will be also be more easily tolerated if the ads come as a part of a service that presents other information that the user finds interesting and practical. It will be accepted if the ads are well targeted and the user feels it's more like information he needs rather than ads. Google can deliver this.

But that's not all they can deliver. They want to move cable television and telephony onto the internet. IM, VOIP, IPTV, Video, film, mobile communication, office applications, maps, location-based services, mail, search – they want to bring all of this together. For the most part free for the user and funded by ads. In this scenario, Google is not going to have any problems finding acceptance for a few well targeted ads that pop up here and there.

What has been called Google sprawl and has been viewed as a problem for Google, is going to come together beautifully when when all this is tied together in an information gathering giant ad-serving network. Google will be everywhere.

- But there isn't enough bandwidth on the internet to handle all of that video traffic!

This bring us to Googles recent huge investments in data server farms, telecom and fiber. It appears as if Google is building a separate high capacity internet.

What is all that for? Only reducing operating costs for Google as they claim themselves? Hardly. Google has seen the future and are investing to prepare for when the future arrives. When the average user hooks up his TV and starts using 40 times more bandwidth, regular ISPs are not going to cope anymore. They already are struggling with handling P2P downloads and YouTube video. Google will come to the rescue. "You need more bandwidth? Ah, how convenient that we can supply you with this. Who could [[cough]] dream of this kind of explosion in network traffic?"

So, is the delivery of video, films and TV the central theme of the Google-Apple collaboration? A collaboration both for content and technology for delivery – Apple's Akamai together with Googles recent massive investments will enable truckloads of information to be shifted.

Google Talk, VOIP and video conferencing is another possibility. Google Talk is compatible with Apples iChat AV messaging and video conferencing application and there has been rumors of video calls or video conferencing abilities in an incarnation of the iPhone.

(Image - Courtesy of Apple)

- But where's the video camera? The iPhone only has a camera lens at the back. That won't work.

Some have pointed to Apple's patent for a technique that allows a camera to be hidden behind a TFT screen, others have claimed that the home button looks suspiciously similar to a video camera lens and that the button may be both a button and a camera.

In this video, reflections can be seen in the home button (at 1:37 and 1:50) that looks strange for a simple button, but makes more sense if it is a combined camera lens and button: (Rex Crumb from MarketWatch interviews Apple's Vice President of iPod marketing, Greg Joswiak)


Oh, and if you are delivering TV, video and film through the internet, why not watch it on the iPhone? No need to use the small amount of memory available on the iPhone for a traditional iTunes-iPod downloading-uploading scheme.

- I thought you said "Video from YouTube through Apple TV is not something revolutionary. It is something grainy and mildly entertaining."

Well, it is, but it can be a lot more. If you change the very nature of how you watch television and go from mass entertainment with little or no variation, which is what we have today, and instead get a very wide variety of content, rated and categorized, enabling you to easily find your favorite content through search and recommendations from friends, and if you get this delivered exactly when you want it, and regardless of where you are, that's not such a bad thing. It might even be called revolutionary. If Apple is going to take a big part in transforming the TV-landscape in collaboration with Google, I don't mind calling it revolutionary, even though some of the content still is going to grainy and mildly interesting.

So my favorite subject, the accumulation of rated, classified and geolocated information, can be seen as just a small tiny part of business, if it ever sees the light of day, compared to the video, film and TV-distribution?

"Geo-ads" is more in line with Googles core business of search engine technology and information indexing coupled with ad delivery. It becomes a powerful mix if Google would have information about your interests gathered from internet searches, your movie or TV watching habits and your geographic location over time.

"Special Crater Pumpkin Pie today. Eat with a view of the Arizona Crater."

"He stops regularly and eats mainly at Asian restaurants, most often in the evening, but appears to eat lunch at home. Watched TV-shows indicates he is interested in geology, meteorites, gemstones and he regularly searches for pumpkin pie recipes."

Serve him this ad when he passes by: "Special Crater Pumpkin Pie today. Eat with a view of the Arizona Crater." Or why not send information about his favorite foods and interests to the restaurants along his normal routes, enabling them to hook him as a regular customer with an irresistible offer as he passes by.

- Hey! Do we really want this?

If you can chose from a life infested with loads of badly targeted ads everywhere you look - or, much much fewer but well targeted ads, and on top of this, you don't have to pay for using your mobile phone, your TV-shows are free etc etc, then I think I would let Google get away with a lot of this information gathering, but you may want to see some very clearly defined limits to it.

So, TV, video and movie distribution will go the same way as music. Will it be Google and Apple or someone else who will end up as the biggest player?

What about Joost? It is free ad-funded internet TV delivered via P2P technologies similar to Skype. It's from the guys behind Kazaa and Skype and is a contender with similar goals for advertising – fewer but better targeted ads.

Joost is not about user supplied video at all. It more like ordinary TV, concentrating on popular content which works best for delivery via P2P-technologies. Oddball, niche or fringe content will not work well in a P2P-system and having a lot of that would require more investments in server technology. Having user supplied video also creates a lot of legal headaches and the Joost team are very familiar with these type of problems from the Kazaa experience.

Google has been very aggressive in the online video arena. They bought YouTube, possibly to protect its investments in Google Video. YouTube was beating Google to the market it wanted and they had to buy YouTube. The same thing may happen again if someone manages to get ahead. Now, with Googles enormous investments in internet bandwidth and telecom, Zennström and Friis, responsible for Joost and Skype, must feel a little squished by the giant Google octopus.

Who will win? Google, Apple, Amazon, Microsoft, Joost? I am betting on Google, perhaps in collaboration with Apple. If they do win, it seems likely we will have TV with a lot wider spectrum of programming, not just the same old mass entertainment. I wouldn't mind that.

User supplied TV-shows? Sure, bring it on. If rating, categorization and personalization will enable me to effortlessly find what I want to watch, I am all for it.

Everything is going to be personalized. Personalized ads, search, TV-channels, music – any information regardless if it pops up in a geographic location on your phone or if it is your own personalized news page or news TV channel.

And that is a good thing.

But Google will be everywhere – and that might not be such a good thing. We can only hope that Googles company motto "Do no evil" prevails and that there are not too many gray areas in their definition of evil.

Some links:

Google's Own Private Internet
When Being a Verb is Not Enough: Google wants to be YOUR Internet.
Why Joost Is Good for TV
Google Talks the Talk
Google: Dark Fiber Story Not So Dark
GOOGANOIA: Why Everyone is so Scared of Google
Winner-Take-All: Google and the Third Age of Computing
Google CEO wants $74 billion TV ad market